Safika Holdings is a South African investment holding company with a broad range of interests in the industrial, gaming, financial services, human resources, TMT telecommunications, media and technology sectors.

The company is well positioned in the market place and in a period of expansion aimed at broadening and intensifying positions in carefully selected investment areas. Safika is also expanding beyond the borders of South Africa.

Safika's business philosophy is to take active roles in the companies in which it invests and to vigorously add value to the enterprises. Its management style is designed to foster talent and encourage initiative at all levels.

In 2004 Standard Bank, South Africa’s largest banking institution became a shareholder in Safika and the two companies work closely. Safika’s non executive chairman Saki Macozoma is deputy chairman of Standard Bank.

Safika was founded in 1995 by Johannesburg businessmen Vuli Cuba and Moss Ngoasheng. In that same year Ngoasheng was asked to serve South Africa as economic advisor to the president, a position he held until 2000. During that period Cuba managed and grew the company. In 2000 Ngoasheng rejoined Safika as chairman with Cuba as chief executive. Together the men built the company into a substantial business. Cuba left the company in 2008 but remains a shareholder.

Ngoasheng now leads the executive team. He is widely respected as a shrewd deal maker with an eye for attracting and retaining talent. He leads a team that has Safika expanding in a troubled world economic climate in which others are struggling. Safika is now a significant and widely respected investment house.

The company has a distinguished board of directors with a wealth of business experience.

Safika plays a successful and distinguished role in the South African government’s Black Economic Empowerment (BEE) policy. Because it is 66 per cent black-owned and has an excellent reputation as an efficient and ethical company, Safika is the preferred partner for a wide range of businesses seeking to broaden their shareholding in terms of government policy to ensure that South Africans disadvantaged in the past are brought into mainstream business life. Safika’s reputation for sound management, its awareness of the South African investment and trading environment and its strong financial position attracts investment opportunities from many sectors.

Between Safika and its subsidiaries it employs 1543 people, 80 per cent of whom are previously disadvantaged individuals.

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